Controlling our full circle supply chain assures a superior product from start to finish. From chairlift meetings, to paper sketches, then CAD Designs... Prototypes, testing, and tooling... All Union Bindings are developed, produced, and shipped inhouse with zero outsourcing or 3rd party middlemen cutting into the value of our final product. Union is THE only conventional binding supplier who owns and operates it's own production facility.
KAZU KOKUBO - STRONGER, THE UNION TEAM MOVIE | FULL PART
Founded in 2010 by former professional and member of the notorious Wildcats crew, JF Pelchat realized that the mechanics and function of the binding hadn’t change since their introduction. Poise by wanting to improve the bindings function, he then proceed to his garage and design a new binding concept that forever change the landscape of binding technology. For NOW, it’s always been about going against the grain by changing the blueprint of binding design, and creating a product that will take riders on a pedal-to-the-metal journey. By breaking down snowboarding’s past conventional binding designs and charging a new path, NOW has created an unconventional product—an unparalleled and revolutionary binding lineup that just keeps on giving. What you can expect from NOW bindings is an effortless and responsive ride, a reduction in foot fatigue, balls-to-the-wall performance, customization, and overall ride comfort.
WHAT IS “SKATE-TECH”?
Inspired by how easily and efficiently a skateboard turns; major components of our system mimic both the function and description of skateboard trucks. The ‘Hanger’ powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage. Traditional bindings diminish energy transfer by the flexing and bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain. NOW bindings bypass the middle of the snowboard and direct your energy right onto the board’s edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer.