Alva Skateboards

In 1977, at the age of 19, Alva shunned the major skate companies to form his own company, entitled Alva Skates. It was the first company run and owned by a skateboarder, as well as being one of the first to use layered Canadian maple plywood in skateboard decks. In December 2005, Alva opened two retail stores in Southern California located in Oceanside, near San Diego, and on Fairfax Avenue in Los Angeles.